“Built to Last” by Jim Collins & Jerry Porras

“Great companies don’t just happen—they’re built to last.”

This business classic reveals why companies like Disney and 3M thrive for 100+ years. Based on a 6-year Stanford study, it shows how visionary leaders balance bold innovation with timeless values. The ultimate playbook for building an enduring company.

“Freakonomics (Revised Edition)” by Steven Levitt & Stephen Dubner

“What if everything you know about the world is wrong?”

This eye-opening book uses surprising data to reveal hidden truths about cheating teachers, unlikely crime solutions, and why parenting may not matter as much as we think. Turns economics into a thrilling detective story.

Rework is a smart and practical guide that shows a better, faster, and easier way to succeed in business. Forget the usual rules—this book gives you simple ideas that actually work. Whether you’re starting a company or improving the way you work, Rework will change how you think.

“Success isn’t about working more. It’s about working right.”

“The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout

“Marketing isn’t a battle of products—it’s a battle of perceptions.”

This marketing classic reveals why some brands dominate while others fail. Learn 22 unbreakable rules—like “It’s better to be first than to be better”—used by giants like Coca-Cola and Apple. Violate these laws at your own risk.

*(1M+ copies sold—the rulebook every marketer needs.)*