The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two
Original price was: د.م. 5,00.د.م. 1,99Current price is: د.م. 1,99.
“The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout
“Marketing isn’t a battle of products—it’s a battle of perceptions.”
This marketing classic reveals why some brands dominate while others fail. Learn 22 unbreakable rules—like “It’s better to be first than to be better”—used by giants like Coca-Cola and Apple. Violate these laws at your own risk.
*(1M+ copies sold—the rulebook every marketer needs.)*
The 22 Immutable Laws of Marketing
Why Some Brands Dominate – And Others Disappear
Marketing legends Al Ries and Jack Trout reveal the 22 unbreakable rules that determine why certain brands succeed while others fail. Using real examples from Coca-Cola to McDonald’s, this book shows that marketing isn’t about having the best product—it’s about controlling perceptions.
Key Lessons You’ll Learn:
✅ Law of Leadership – Being first beats being better
✅ Law of Focus – Own one word in customers’ minds (like Volvo = “safety”)
✅ Law of Category – Can’t be first? Invent a new category
✅ Law of Sacrifice – Give up something to strengthen your position
Why This Book Works:
✔ Short & Powerful – Each law explained in 3-5 pages
✔ Real-World Proof – Case studies from iconic brands
✔ Timeless Wisdom – Written in 1993 but still 100% relevant today
Perfect For:
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Startup founders crafting their message
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Marketers fighting crowded markets
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Entrepreneurs tired of “build it and they will come” myths
📖 Formats Available: eBook
“The marketing bible for 30+ years – violate these laws at your own risk.”
Final Sale – No Refunds
By purchasing this book, you acknowledge that all sales are final, and no refunds or returns will be accepted.
Core Details:
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Format: eBook
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Pages: 144 (concise, no fluff)
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Key Feature: 22 timeless marketing laws
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Style: Straightforward with real-world examples
What's Inside? ✔ 22 Short Chapters – Each explains one law in 3-5 pages:
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Law of Leadership (First > Better)
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Law of Focus (Own one word)
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Law of Sacrifice (Less is more)
✔ 50+ Case Studies – From Coca-Cola to McDonald's ✔ Quick Reference Guide – Easy to revisit key laws
Why It Works?
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Proven by Giants – Laws used by Apple, Volvo, etc.
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Digital Age Relevant – Principles apply to social media/SEO
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No Jargon – Clear language, immediate application
Perfect For:
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Startup founders
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Marketing teams
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Small business owners
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Dahlia Harmon –
The 22 Laws aren’t just rules—they’re revelations. I now build brands with intention and impact.
[...]Finnley Monroe –
This book helped me stop blending in and start standing out—with purpose.
[...]Esme Chandler –
The Law of Resources reminded me that great ideas need fuel. Strategy without support is just hope.
[...]Ronin Blake –
This book helped me stop chasing competitors and start building category dominance.
[...]Dahlia Sinclair –
I used to think more products meant more success. This book showed me how focus fuels growth.
[...]Jasper Monroe –
The Law of Attributes taught me that differentiation isn’t optional—it’s survival.
[...]Freya Chandler –
This book helped me build a brand that owns a word, a feeling, and a space in the customer’s mind.
[...]Maddox Ellis –
The Law of Division helped me understand why categories split—and how to stay ahead of the curve.
[...]Elodie Sinclair –
This book helped me stop reacting and start leading. It’s strategic, smart, and surprisingly fun.
[...]Ronan Chandler –
I’ve applied these laws to startups and legacy brands alike. They hold up across industries.
[...]Dahlia Rhodes –
The Law of Success reminded me that ego kills brands. Stay focused, stay humble.
[...]Griffin Harmon –
This book helped me stop chasing market share and start owning a position. It’s a mindset shift.
[...]Isla Sinclair –
I used to think marketing was about creativity. Now I know it’s about clarity and consistency.
[...]Camden Vaughn –
The Law of Sacrifice helped me narrow my focus and grow faster. It’s counterintuitive—and it works.
[...]Phoebe Monroe –
This book helped me stop guessing and start strategizing. It’s clear, concise, and powerful.
[...]Elias Chandler –
The Law of Candor taught me that honesty builds trust—and trust builds brands.
[...]Magnolia Ellis –
I laughed, I learned, I highlighted half the book. It’s marketing wisdom with punch.
[...]Theo Barrett –
This book helped me stop trying to be everything to everyone. Focus wins. Period.
[...]Lila Whitaker –
The Law of the Mind helped me understand why timing and clarity matter more than being first.
[...]Zane Monroe –
I used to chase trends. Now I build brands that own ideas. This book gave me the blueprint.
[...]Ivy Whitmore –
Ries and Trout don’t just teach marketing—they teach how to win. This book is a masterclass.
[...]Knox Chandler –
The Law of Line Extension made me rethink product strategy. More isn’t always better.
[...]Talia Preston –
This book helped me simplify my messaging and sharpen my brand’s identity. It’s a must-read.
[...]Ryder Harmon –
I’ve read it twice and still find new ways to apply these laws. It’s timeless and practical.
[...]Eliza Sinclair –
The Law of Perception flipped my thinking. It’s not about reality—it’s about what people believe.
[...]Jett Monroe –
I used to think marketing was about persuasion. This book showed me it’s about positioning.
[...]Aria Vaughn –
This book helped me stop chasing competitors and start carving out my own category. It’s bold and brilliant.
[...]Landon Ellis –
The Law of Focus taught me that owning a word in the customer’s mind is more powerful than any ad spend.
[...]Mia Chandler –
Ries and Trout write with clarity and conviction. I now build campaigns around perception, not just features.
[...]Caleb Whitmore –
This book helped me understand that marketing isn’t about being better—it’s about being first. The Law of Leadership changed how I launch products.
[...]mira –
Great book—easy to read and I loved the cover too!
[...]