Propaganda
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A chilling masterclass in mass persuasion. This groundbreaking 1928 exposé reveals how public opinion is engineered—not by chance, but by design. Bernays, the father of modern PR, lays bare the invisible strings pulled by governments, corporations, and media to shape democracy, consumer habits, and even your deepest desires. More relevant than ever in our age of viral misinformation and algorithmic influence, this book doesn’t just warn you—it arms you.
For those who dare to see behind the curtain.
(Knowledge is power. Awareness is resistance.)
Unmask the Invisible Hand That Shapes Your World
Edward L. Bernays’ Propaganda is not just a book—it’s a revelation. Written in 1928 by the father of public relations, this seminal work pulls back the curtain on how opinions, behaviors, and entire societies are engineered by unseen forces. Whether in politics, advertising, or media, Bernays exposes the psychological tools used to manipulate masses—tools that remain shockingly relevant in today’s digital age.
Why This Book?
Timeless Insight: Understand the mechanics behind modern propaganda, from social media algorithms to political spin.
Powerful Knowledge: Learn how public consent is “manufactured”—and how to recognize when you’re being influenced.
Critical Tool: For marketers, activists, and free-thinkers who refuse to be pawns in someone else’s game.
Who Needs It?
✔ Business Leaders—Master the art (and ethics) of persuasion.
✔ Media Critics—Decode the hidden narratives in news and advertising.
✔ Every Citizen—Arm yourself against manipulation in an age of information warfare.
“The conscious and intelligent manipulation of the masses is an invisible government.” — Bernays’ warning rings truer than ever
Bernays’s honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies. Noam Chomsky
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country. Edward Bernays, Propaganda
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed engineering of consent. During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would make the world safe for democracy. The CPI would become the blueprint on which marketing strategies for future wars would be based.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lippmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to organized manipulation of the masses.
📖 Available as an eBook.
(Read it—before it reads you.)
Final Sale—No Refunds
By purchasing this book, you acknowledge that all sales are final, and no refunds or returns will be accepted.
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